MSc in Management with a specialization in Strategic Marketing

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COMEÇO:
setembro
INSTITUIÇÃO DE ENSINO:
CATÓLICA-LISBON
ID:
ME

Instituições de Ensino:

Endereço

Palma de Cima, 1649-023 Lisboa   Ver mapa

Categorias

Mestrado

Outline

The MSc in Management with a specialization in Strategic Marketing prepares students for careers in all areas of marketing. The program provides the conceptual frameworks, analytical skills, and industry knowledge to assume a variety of marketing roles, such as product managers, branding specialists, consumer insight analysts and more.

 

Overview

The MSc in Management with specialization in Strategic Marketing provides advanced, in-depth training in core aspects of the marketing function.

It is an exciting time to be a marketing manager, with technology creating entirely new categories of products and services. In this program, you can deepen your knowledge in new forms and contexts of marketing through a broad range of electives. You will also learn and practice conducting and analyzing quantitative and qualitative research.

This program is designed to provide you with the academic and practical knowledge to succeed in a variety of marketing-related careers.  Develop the conceptual knowledge, analytical and technical skills, creativity and competencies to help you advance to high level marketing positions.

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