Marketing

Apresentação do Curso

The bachelor’s degree in marketing is designed to meet the challenges of a disruptive and ever-changing global market and is fully taught in English.

It is future-oriented and internationally focused, offering a comprehensive marketing undergraduate degree experience with digital content and strong analytical training. Students benefit from a multicultural environment at IPAM Lisbon, where highly qualified professors with international expertise guide their academic and personal growth.

This international marketing bachelor promotes global awareness not only through classroom discussions but also through exchange programs and partnerships with institutions across Europe. These opportunities give students a broad vision of the industry, preparing them for diverse marketing degree jobs and salaries worldwide.

The academic structure prioritizes real-world application. Throughout the program, students tackle real business challenges from companies ranging from startups to multinationals. This hands-on approach bridges theory and practice, mirroring the structure of top marketing university courses in Europe.

Students gain in-depth knowledge in data collection and analysis, transforming information into actionable marketing insights. They explore key areas such as brand building, pricing, digital strategy, communications, and channel management — essential skills covered in leading marketing courses in Europe.

Whether you aim to pursue a global career or explore innovative areas of marketing, this program equips you with the tools to thrive.

​Be whatever you want to be with a Bachelor in Marketing from IPAM Lisbon — one of the most forward-thinking marketing schools in Europe.

Curso ministrado em inglês.