Global Business + Marketing

Apresentação do Curso

The Business and Marketing double bachelor’s is an innovative program that combines the best of both worlds by offering comprehensive courses in business and marketing, equipping students with a well-rounded skill set to thrive in today’s dynamic global economy.

In this program, students will gain a comprehensive understanding of worldwide markets, global strategies, cross-cultural management, fully digital content, an analytical focus, and more through a carefully designed curriculum to prepare them to be future business and marketing leaders in the fast-paced global business environment. Students will also be stimulated by international experiences, either within the classroom and by going abroad through the mobility semester (5th Semester) at a top international university, giving them a wide perspective of the professional market and employability.

The academic model is immersive and based on a strong practical component where students respond to real business challenges from startups, small to medium-sized companies, and multinationals.

This double degree provides the opportunity to work with top business and marketing professionals, providing students with a deep understanding of international business practices and learning how to implement brand strategy, pricing strategies, channel strategies, promotional strategies, and digital marketing strategies.

Curso ministrado em inglês.