Global Business and Marketing

Apresentação do Curso

The Bachelor in Global Business and Marketing at IPAM Lisbon is an innovative and international program, fully taught in English, designed to prepare students for the challenges of the global business environment.

Combining the core areas of business and marketing, this degree equips students with strategic thinking, digital fluency, and cross-cultural communication skills essential for success in a rapidly evolving market.

The academic model is immersive and based on a strong practical component where students respond to real business challenges from startups, small to medium-sized companies, and multinationals.

This double degree combines the Bachelor of Business and the Bachelor of Marketing, providing expertise in both fields. Also, offers students the opportunity to work with top business and marketing professionals, providing a deep understanding of international business practices and the skills to implement brand strategy, pricing strategies, channel strategies, promotional strategies, and digital marketing strategies.